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Analytics & tracking. GA4, GTM, conversion tracking and a custom dashboard so you know what works and what doesn't.

Analytics setup at Atrigen costs €300 and is done in 3-⁠5 days, with reports and recommendations at €100 a month. This means you know exactly what happens on your site and in your ads, who comes, from where, what they do and what brings sales. We set up tracking on the site, connect everything to Google Analytics and build a separate page with all your important numbers, and every month we send a report with concrete recommendations.

What our analytics and tracking setup includes

Google Analytics setup

We open the account in your name and connect it to your site, so you know who visits you and where they come from.

Tracking important actions

We track orders, sent messages, calls and other actions that bring you sales or new clients.

A clear page with your numbers

We build a separate page with all your important numbers that you can open whenever you like.

Monthly reports with recommendations

We send you the numbers and concrete advice on what to change on the site and in your ads so you can grow.

Process. Five steps from a measurement plan to all your numbers on one page.

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  1. 1

    Strategy & measurement plan

    We talk about the goals of your business and agree on exactly what we track and which reports you want to see every month.

  2. 2

    GA4 & GTM setup

    We open the tracking account in your name, connect the site properly and keep the names in order so the data never gets mixed up.

  3. 3

    Conversion tracking

    We track orders, sent messages and other important actions, so you know where your clients come from.

  4. 4

    Custom Looker Studio dashboard

    We build a separate page with all your important numbers and visitor sources that you open whenever you want to see how you are doing.

  5. 5

    Monthly reports and recommendations

    We send you a monthly report with recommendations on which page to improve, which ad to pause and where most sales come from.

Why Atrigen?

01.

Direct conversation with the team

You talk to the person setting up your analytics. No project manager middleman, no requirements lost in translation across multiple people.

02.

Your account stays yours

We open GA4, GTM, Looker Studio and Meta Business Manager in your name. If you leave us, the data and history stay with you.

03.

Accurate data from day one

No duplicate events, no tracking of your own visits, no naming chaos. A clear structure that can still be understood a year later.

04.

Custom dashboard, not a generic report

We build the Looker Studio dashboard around your business, showing what you actually need (sales, leads, traffic sources, ROAS), without data you never look at.

05.

Server-side tracking and privacy compliance

Meta CAPI and server-side GTM bypass ad blockers and iOS restrictions. Consent Mode v2 and a correct cookie banner are set up to fit GDPR rules.

06.

Recommendations, not just numbers

Each monthly report includes concrete suggestions: which ad to pause, which page is losing visitors, where most sales come from. Actionable insights, not a data dump.

FAQ.

How much does Google Analytics setup cost?

For €300, paid once, we set up Google Analytics 4, Google Tag Manager, Meta Pixel and Google Ads conversions with a tracking plan. The work is done in 3 to 5 days, and reports with recommendations are €100 per month. Prices are in our pricing.

What is Google Analytics and what is it for?

Google Analytics is a free Google tool that shows how many people visit your website, where they come from and what they do there. The current version is Google Analytics 4, or GA4, which measures events such as a button click, a submitted form or a purchase. From that data you see which channel and which page bring you customers.

Google Analytics is free, so what am I paying you for?

You pay for proper setup and checking of the data. The tool is free, but without setup it does not know what a call, message or order means for you, so it does not measure what brings sales. We set that up, connect your ads and organize event names so the data is accurate, and we open the account in your name.

How can I see how many people visit my website?

You see the number of visits in your Google Analytics account, in the reports on users and traffic sources. So you do not have to search through menus, we build a separate Looker Studio page with all the important numbers in one place, which you can open whenever you want. If your website has no analytics yet, we set it up in 3 to 5 days.

What is conversion tracking?

A conversion is a visitor action that matters to you, such as a call, a sent message, a signup or a purchase. Conversion tracking records every such action and shows which ad, network or search it came from, so you know how much one customer costs you and where it pays to invest.

What is Meta Pixel and do I need it?

Meta Pixel is code on your website that tells Facebook and Instagram what visitors from ads do on your website. That way Meta knows whether they sent an inquiry or made a purchase. You need it if you run Meta ads, because without it Meta does not know which ads bring customers. Pixel setup is part of the analytics setup.

What do I get in the monthly report?

You get a Looker Studio page with numbers that updates itself and a monthly PDF report with conversion and goal tracking. Along with the numbers we write conclusions and concrete suggestions, for example which page to improve or which ad to pause. Monthly reports cost €100 per month.

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