Strategy & setup
Facebook, Instagram, Reels, Marketplace — we choose the right placements for your business and build campaigns from scratch.
Meta Ads.
Paid Facebook and Instagram campaigns for sales, leads and brand awareness growth.
We set up and optimize Meta Ads campaigns that bring qualified users from Facebook and Instagram to your site — feed, stories, reels and marketplace placements. Continuous optimization, A/B testing of creatives and clear monthly reports with concrete numbers.
What Meta Ads with us includes
Audience targeting
Lookalike and custom audiences, retargeting and interests — your ad is seen only by those it's relevant to.
Creative & A/B testing
Static, video and carousel creatives, systematic testing and optimization based on performance.
Conversion tracking
Pixel + CAPI setup, attribution and monthly reports — ROAS, CPL, CTR and sales impact.
Process.
Five steps that take you from a brief to a sponsored post that pays itself back.
- 1
Strategy & audience research
We define the persona, targeting (lookalike, interests, location, behavior) and campaign goals (leads, sales, brand awareness).
- 2
Pixel & Conversions API
We set up Meta Pixel + CAPI for precise conversion tracking, attribution and optimization toward real results.
- 3
Creative for every format
Static, video and carousel creatives for feed, stories and reels — aligned with brand identity and the nature of each platform.
- 4
A/B testing & optimization
We systematically test headlines, creatives and audiences. We scale what works and pause what doesn't.
- 5
Monthly reports & scaling
ROAS, CPL, CTR, frequency. Concrete numbers with recommendations for budget scaling and next steps.
Why Atrigen?
01.
Direct conversation with the team
You talk to the person running your Meta Ads campaigns. No project manager middleman, no information lost across long email chains.
02.
Fixed fee, no percentage of the budget
Many agencies charge 15–20% commission on your ad budget. We don't — you pay a fixed monthly fee and the entire budget goes directly to Meta.
03.
Measurable results every month
Monthly reports with concrete numbers — ROAS, CPL, CTR and frequency. No empty promises.
04.
AI Powered creative & optimization
We use the latest AI tools for creative generation, campaign optimization and finding audiences that convert. Faster iterations, more testing, less manual work.
05.
Your Business Manager stays yours
We don't open a new Business Manager in our name — we work in your existing one or help you create your own. The Pixel, custom audiences and full campaign history stay in your ownership.
06.
Creative for every format
Feed, stories, reels, marketplace — we make variants for each placement. Static, video and carousel creatives aligned with the nature of each platform.
FAQ.
What budget is needed for Meta Ads?
It depends on the industry, campaign goal (leads, sales, brand awareness) and audience size. We generally recommend a minimum of a few hundred euros per month for testing, with scaling based on results. We propose an exact budget after analyzing the market and offer.
How is your fee calculated?
You pay a fixed monthly fee for campaign management. The amount depends on the number of campaigns, placements (Facebook, Instagram, Reels, Marketplace) and complexity — how many creatives we produce and how many audiences we test. We don't take a percentage of the ad budget — the entire budget goes directly to Meta.
How quickly will I see results?
You typically see the first clicks and conversions within the first few days after campaigns launch. A stable and optimized ROAS requires a few weeks of tuning because Meta's algorithm needs time to learn your audience and recognize who actually converts.
What's the difference between Facebook, Instagram, Reels and Marketplace placements?
Facebook feed is best for more detailed messages and older audiences. Instagram feed for visually strong content. Stories and Reels for short video ads and younger audiences. Marketplace for e-commerce and local services. We choose the strategy based on your offer and target audience — often using multiple placements in parallel.
Do you guarantee ROAS or conversions?
No one can guarantee ROAS — it depends on the offer, site, creatives and market. What we guarantee is professional management, transparent reporting and continuous optimization. If a campaign isn't delivering results, we propose strategy or creative changes.
What if I cancel the engagement?
Your Business Manager stays yours with the full history of campaigns, custom audiences, Pixel data and ad creatives. You can continue on your own, with another agency, or pause campaigns — without losing any data.
Ready?
Let’s build something exceptional together.
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