Google Analytics 4 and GTM
We set up your GA4 account, Google Tag Manager container and core events. No unnecessary scripts that slow down the site.
Analytics & tracking.
GA4, GTM, conversion tracking and a custom dashboard so you know what works and what doesn't.
We set up Google Analytics 4, Google Tag Manager, Meta Pixel with CAPI and conversion tracking for Google Ads. We build a custom Looker Studio dashboard so you see your KPIs in one place. Every month we send a report with concrete recommendations for the site and campaigns.
What our analytics and tracking setup includes
Conversion tracking
Meta Pixel with CAPI, Google Ads conversions, e-commerce events. Accurate data on what actually drives sales.
Custom dashboard
A Looker Studio dashboard tailored to your business. You see what matters, without data noise you don't use.
Monthly reports with recommendations
Not just numbers. Recommendations on what to change on the site and in campaigns to grow month over month.
Process.
Five steps to a measurement setup you can rely on, with a custom dashboard you actually use.
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- 1
Strategy & measurement plan
We discuss your business goals. We define which conversions we track, which events carry value and which reports you'll review each month.
- 2
GA4 & GTM setup
We open the Google Analytics 4 account and Google Tag Manager container in your name. We set up correct tracking, without duplicate events or naming confusion.
- 3
Conversion tracking
We set up Meta Pixel with CAPI, Google Ads conversions and e-commerce events. Server-side tracking for data that isn't blocked by ad blockers and iOS restrictions.
- 4
Custom Looker Studio dashboard
We build a dashboard around your business — KPIs, traffic sources, top pages, sales, ROAS. One page you open and immediately see how you're doing.
- 5
Monthly reports and recommendations
We send a monthly report with concrete recommendations — which page to improve, which ad to pause, where the most sales come from. Actionable insights, not a data dump.
Why Atrigen?
01.
Direct conversation with the team
You talk to the person setting up your analytics. No project manager middleman, no requirements lost in translation across multiple people.
02.
Your account stays yours
We open GA4, GTM, Looker Studio and Meta Business Manager in your name. If you leave us, the data and history stay with you.
03.
Accurate data from day one
No duplicate events, no tracking of your own visits, no naming chaos. A clear structure that can still be understood a year later.
04.
Custom dashboard, not a generic report
We build the Looker Studio dashboard around your business — showing what you actually need (sales, leads, traffic sources, ROAS), without data you never look at.
05.
Server-side tracking and privacy compliance
Meta CAPI and server-side GTM bypass ad blockers and iOS restrictions. Consent Mode v2 and a correct cookie banner are set up to fit GDPR rules.
06.
Recommendations, not just numbers
Each monthly report includes concrete suggestions — which ad to pause, which page is losing visitors, where most sales come from. Actionable insights, not a data dump.
FAQ.
I already have Google Analytics — what does your new setup add?
We often see GA accounts with duplicate events, wrong conversions or just default data. We audit the existing account, fix errors, set up proper conversions, add Meta Pixel with CAPI and build a custom dashboard. If the account is already set up well, we tell you that — we don't charge for work that isn't needed.
What's the difference between a GA4 report and a Looker Studio dashboard?
GA4 shows its own reports, with its own charts and terminology — often too many options to quickly understand what matters. We build the Looker Studio dashboard: one page with your KPIs, traffic sources, top pages and conversions. You open it and immediately see how you're doing, without digging through menus.
How do I know the data is accurate?
After setup we run validation: we check every event through Google Tag Assistant and Meta Pixel Helper, send test orders or leads, and verify everything arrives. Only when it all works correctly do we hand over the dashboard. On request, we run the same test for every new event.
Does tracking slow down the site?
Properly set up tracking has minimal impact. We load scripts asynchronously, use server-side GTM where needed and don't add unnecessary tags. After setup, we re-measure each site on PageSpeed Insights — if tracking hurts the score, we go back and optimize.
How do you handle GDPR and cookie banner requirements?
We set up Google Consent Mode v2 and a cookie banner that gives the user a real choice. Before consent we send only anonymous, aggregated data (cookieless ping). After consent, full tracking turns on. Everything is aligned with Google and Meta recommendations and current privacy rules in the EU and Serbia.
What if I cancel?
Everything stays with you — the GA4 account, the GTM container, the Meta Business Manager, the Looker Studio dashboard. We're added as collaborators, not owners. If you want, we hand over the setup documentation so another agency or in-house team can pick up from the same place.
Ready?
Let’s build something exceptional together.
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